Roger Botti’s video podcast
Reflections
on Branding
Reflections
on Branding
Rob is a space for reflection on branding. A collection of thoughts born out of daily engagement with business.
Rather than definitive answers, open perspectives.
And a few thought-provoking ideas, because branding always requires the courage to ask questions.
All the Episodes
All the Episodes
What does branding mean today?
What turns a brand into an icon?
What is the role of brand design?
These topics and much more are discussed in ROB.
"In a world that tends towards conformity,
difference must be nurtured
"In a world that tends towards conformity,
difference must be nurtured
"In a world that tends towards conformity, difference must be nurtured through the creative power of ideas.”
through the generative power of ideas,
the freedom of creative thought, innovation
as a means of creating uniqueness.”
Roger Botti
Managing Director and Partner at Robilant.
Branding is an exercise in responsibility: preserving what matters, transforming what is needed.
A brand is a cultural system in which identity, language and behaviour work in synergy to maintain relevance over time and across contexts. From packaging to retail, every expression of the brand is an act of design, never merely a formal one.
Alongside consultancy, he engages in ongoing reflection on branding through articles, public speaking and academic activities.
From this endeavour springs ROB Reflections on Branding, a forum for analysis and critical thinking on the role of brands in the contemporary world.
